World Help: Forest, VA
World Help Advocates
World Help Advocates is a diverse community with a vision to change lives. Leveraging our online platforms, we share powerful stories of hope and connect others with opportunities to make an eternal difference. This was a special campaign we used to promote the group during a speech given at Liberty University.
Services Provided:
Visual Identity and Discovery
Experience Strategy
Logo/Sticker Design
Social Media and Email Campaign
Web Design
The Challenge:
Our president and founder was invited to speak at Liberty University on short notice. With few materials on hand that would resonate with the college demographic, we had to come up with a campaign to connect with the target market as quickly as possible.
We decided to focus on our new World Help Advocates group, a community of globally-minded members who are able to leverage their social networks to help impoverished people around the world. Since it was a relatively new group, we had to determine how to build brand awareness to develop interest. Our initial idea was to create a sticker that students could put on their laptops, water bottles, etc. that would serve as an ongoing promotional piece around campus. The logo for the World Help Advocates group features a megaphone in the design, so I used that as a springboard to direct additional pieces.
Concept Exploration and 
Final Sticker Sketch
Final Sticker Design
Megaphones:
Along with our president, our international children's choir, Children of the World, was also performing. They are always a hit with the students so, after their performance, they were posted at the door with flyers and 11 handmade megaphones. Students were encouraged to use the megaphone as a prop when taking pictures with the kids and to use the hashtag to build awareness about the World Help Advocates group.
Megaphone Side 1
Megaphone Lettering Process
Megaphone Side 2
Megaphone Stencils
Snapchat Geofilter:
I also designed a custom Snapchat geofilter that students could access on campus to further promote the Advocates group.
Mobile Site:
Additionally, we set up a new site geared specifically towards Liberty University students. We designed it mobile-first to drive visitors to the group. We also had an Instagram feed on the site that pulled photos that students tagged with the hashtag in real-time.
Liberty University Advocates Mobile Site
Campaign Social Media Graphics