Refresh Your
Bucket List
Water Can Transform
Kirinda
World Help: Forest, VA | 2017 Campaign
Refresh Your Bucket List
For our 2017 World Water Day campaign, we wanted to provide 1,000 impoverished people with clean water by giving our supporters a sense of fulfillment by changing a life. One way we sought to accomplish that was through honing in on the universal idea of bucket lists. Ultimately, we wanted visitors to add water to their bucket lists.
Services Provided:
Visual Identity and Discovery
Experience Strategy
Lettering and Iconography
Social Media and Email Campaign
Web Design
Photo Editing
Campaign Theme SketchesApproach:
The key to getting water on peoples' bucket lists was identifying the motivational factors behind why we put things on our bucket lists in the first place—we think of bucket lists as a way for us to live life to the fullest and leave a legacy. By honing in on that future-focused mentality, we showed people how to leave the world a better place through the gift of clean water.
Visually, I wanted to focus the branding on our bucket list builder by developing a series of boxed forms through which people could select items for their bucket lists and pairing those with transformational action words.
UX/UI Site Design:
Because our water page was the most important part of the whole campaign, we wanted to provide a very personalized, tailored experience that would help visitors connect with their ability to change someone's life. By providing their name and filling out a simple form, they could build their bucket list. While the first two options were more generic, experiential bucket list items, the final form was the fulfilling, future-focused option that paired with our campaign. In selecting that final option, it cued up a story of a donor just like them who had already fulfilled their legacy through providing clean water for a gift as little as $15.
Shareable Assets:
After creating their bucket lists, visitors were supplied a set of shareable assets to post on social media sharing how their bucket lists were not only adding to their lives but also accomplishing something for the greater good and challenging their followers to do the same.
World Water Day 2017
On March 22, 2017, we had a generous donor provide a matching gift to celebrate World Water Day. Through the course of the day, we challenged people to double their impact by adding clean water to their bucket list.
World Water Day Countdown
World Water Day Social Media Graphic
World Water Day EmailWorld Help: Forest, VA | 2016 Campaign
Water Can Transform
For 2016’s World Water Day, we wanted to encourage people to harness the power of fundraising and leverage their communities to change lives with clean water. As an advocacy campaign, we wanted people to understand the power of clean water and learn about its capability to transform entire communities.
Services Provided:
Core Concept Development
Visual Identity and Discovery
Experience Strategy
Lettering and Iconography
Social Media and Email Campaign
Web Design
T-Shirt Design
Event Graphics
Photo Editing
Concept:
As our team brainstormed a campaign theme, I pitched the idea of “Water Can” after being inspired by “Jerry Cans”, the canisters many developing communities use to collect water. I liked the play on words and the idea of focusing on what water can do for a community. As we discussed it further, we wanted to paint a clear picture of the impact clean water makes on health, sanitation, safety, food, and time. The campaign was built around the statement “Water Can _______,” with a fill-in-the-blank space that cycled through ways that water can transform lives.
Landing Page:
For the month of March, we wanted donors to fundraise on behalf of 30 people, providing water for one person a day. We wanted donors to understand that by focusing on one person at a time, they could affect real, sustainable change for years to come without being overwhelmed by the enormity of the water crisis. In standing together, our impact is multiplied.
We focused on six specific ways that water can change the world by transforming communities, sustaining crops and future food supplies, restoring time for education, empowering women, renewing hope, and reviving health.
Digital Resources:
Once people signed up to fundraise, we provided resources and tips to help them learn how to leverage their networks to encourage positive change around the world. We also provided a bank of photos and social media shareables with information about the difference that water can make.
Water T-Shirt:
In focusing on how people can multiply their impact by working together, we provided complimentary team t-shirts to donors who went the extra mile in advertising and promoting their own clean water campaigns.
Water T-Shirt Design Sketches
T-Shit Design Concepts and Color Tests
Final T-Shirt Design
Water Run Banners:
For a series of runs that were organized to advocate for clean water, I created a series of 4x3 ft. vinyl banners to be hung along the race routes, informing participants about the global water crisis. Through the course of the race, it helped them remember what they were running for.
World Help: Forest, VA | 2015 Campaign
Kirinda
For our 2015 World Water Day campaign, we wanted to transform the Ugandan community of Kirinda with clean water. By providing a central water well and installing a pipe system and irrigation network, we could transform the lives of 2,000 Ugandans, including 100 of our sponsored children.
Services Provided:
Visual Identity and Discovery
Lettering and Iconography
Social Media and Email Campaign
Web Design
Flyer Design
Photo Editing
Kirinda Landing Page, Flyer, and Social Media GraphicsApproach:
The campaign was built around our central web page which served to inform visitors about the community. With Kirinda-specific statistics, we wanted to tell the story of local residents through a video filmed on location and a blog series tracking the lives of four local children.
Visually, the community of Kirinda is remote, and I wanted to connect with the earthy tones and textures of the region.